AI Transparency Statement: Free Template for EU AI Act Compliance
Article 50 of the EU AI Act (Regulation 2024/1689) requires that users of AI-facing websites be able to access clear information about how AI is used. In practice, this means publishing an AI transparency statement somewhere on your site. But what must it say, how long must it be, and where should it go?
This guide answers those questions and provides ready-to-use templates you can copy, adapt, and publish today.
What the Law Actually Requires
The regulation does not mandate a specific format or a standalone page. The core requirement is that the information is accessible — users can reasonably find it without significant effort. A dedicated "AI Policy" page linked from the footer satisfies this. A clearly labelled section within an existing privacy policy also satisfies this. A buried paragraph in a 40-page Terms of Service does not.
What the statement must address:
1. Which AI systems are deployed on your site that users interact with or are exposed to
2. What those systems do — their purpose in relation to the user (not technical implementation)
3. How a user can reach a human if they need to
What you do not need to include: vendor contracts, technical architecture, internal AI tools, pricing, backend analytics, or any AI that users are not exposed to.
Three Templates for Different Use Cases
Template A — Website with a Chatbot Only
Use of Artificial Intelligence
This website uses an automated AI assistant to help answer common questions about our products and services. At the beginning of any chat conversation, you will be informed that you are communicating with an automated system.
If you would prefer to speak with a member of our team, you can reach us at [email address] or call us at [phone number].
Template B — Website with AI-Generated Content
Use of Artificial Intelligence
Some of the text and/or images on this website have been created with the assistance of AI tools, including [tool name(s) — e.g. ChatGPT, Midjourney]. Content that was substantially AI-generated is marked with the label "AI-assisted" or similar notation near the content itself.
For questions about specific content or to request a human response, contact us at [email address].
Template C — Website with Both Chatbot and AI Content
Use of Artificial Intelligence
This website uses artificial intelligence in the following ways:
Automated assistant. Our website includes an AI-powered chat assistant to help with common questions. You will be informed that you are communicating with an automated system at the start of any chat session.
AI-assisted content. Some text and images on this site were created with AI tools including [tool name(s)]. Pages containing substantially AI-generated content are labelled accordingly.
To speak with a member of our team, contact us at [email address] or [phone number].
Where to Place the Statement
The most practical options, in order of preference:
- Dedicated page (e.g., /ai-policy or /about/artificial-intelligence) linked from the footer — this is the cleanest approach and is easy to update
- Section in the privacy policy with a clear heading like "Artificial Intelligence" or "Automated Decision-Making and AI Systems"
- Section in the terms of service — acceptable, but privacy policies are typically easier for users to find
A footer link named "AI Policy" or "Artificial Intelligence" is sufficient for discoverability. You do not need a banner, a modal, or a prominent notice on every page — just an accessible page or section that is reachable from a standard footer navigation.
Per-Content Labels: What They Look Like in Practice
The transparency statement covers the overall picture. For individual pieces of AI-generated content — blog posts, product descriptions, images — you also need a per-item label. This does not have to be prominent:
- For text: a small line beneath the article title or at the foot of the page — "This content was created with AI assistance."
- For images: a caption, an alt-text note, or a small badge — "AI-generated image."
- For product descriptions: a note in the product details section — "Description drafted with AI assistance."
A site-wide footer note ("Some content on this site is AI-generated") can supplement per-content labels but should not replace them when you can clearly identify which specific pieces are AI-generated.
Keeping Your Statement Up to Date
As you adopt new AI tools or change how you use existing ones, update your transparency statement. A statement that lists outdated tools or omits new AI systems is not technically compliant — and more practically, it creates a misleading picture for your users.
A good habit is to treat your AI transparency statement like your cookie policy: review it whenever you make a meaningful change to the tools or content on your site.
Next Steps
Scan your current website at legibright.eu to identify which AI elements are already present and what your compliance score is. Then use the templates above to draft your statement. For the complete August 2026 action plan, see our EU AI Act compliance checklist. If you run a WooCommerce store, see our guide on AI content labelling for WooCommerce.
This article is for general information only and does not constitute legal advice. The templates on this page are provided as practical aids and have not been certified by a legal professional. For your specific situation, consult a qualified lawyer.